Health: Our Most Important Product

Technology companies around the world spend millions of dollars on marketing media. Many of these projects rely on real people talking about their own experiences—that staple of corporate video, the talking head …

But I’ve come to realize that health is the most important product of technology, and that patient stories make the most interesting and compelling talking heads, not corporate executives, engineers, or software designers. Here are four memorable patients

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The Color of Mexico City

Lots of time in Latin America lately.

In the past two years, I’ve been to Brazil on two work trips, vacationed in Baja, visited my son in Chile, and now I’m in Mexico City for nearly a week, shooting a medical video. Everywhere we’re surrounded by wonderful faces, fascinating street scenes, huge swaths of color, unique art, and both traditional and innovative design. A visual smorgasbord, for sure. Also, amazingly, we have a whole weekend off.

Here’s a sample of the color around us. Photos from Coyoacan and Palenco Districts, Frida Kahlo’s House/Museum, and the Museo de Arte Moderna.

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