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ROVING CAMERA BLOG • Production • Tech

Shooting Miracles: How to Deal with Medical Locations

It’s still dark out as we pull up to the hospital on a frosty Chicago morning at six. One of the nurses greets us quietly, and we roll our cameras, monitors, lighting, and audio equipment through the bowels of the hospital to the corridor with the operating rooms.

In two hours we’ll be filming heart surgery.

We spend the time gowning up and cleaning our gear, chatting with the staff, and going over, for the umpteenth time, where to position ourselves, when to put on our x-ray protection, how often the lights will go off and on during the procedure, how long we’ll be shooting continuously. Once the nurses and techs have prepped the room and the patient, the doctors arrive and things get going quickly and calmly. . . . CONTINUE READING: Shooting Miracles: How to Deal with Medical Locations

ROVING CAMERA BLOG • Travel • Production

Health: Our Most Important Product

Technology companies around the world spend millions of dollars on marketing media. Many of these projects rely on real people talking about their own experiences—that staple of corporate video, the talking head.

It’s important to keep asking: what are we selling? I sometimes find it difficult to feel an emotional attachment. Enterprise systems integration or managed hybrid cloud-based solutions don’t always tear at the heartstrings.

But I’ve come to realize that health is the most important product of technology, and that patient stories make the most interesting and compelling talking heads—not corporate executives, engineers, or software designers. Here are four memorable patients . . . CONTINUE READING: Health: Our Most Important Product