Health: Our Most Important Product

Technology companies around the world spend millions of dollars on marketing media. Many of these projects rely on real people talking about their own experiences—that staple of corporate video, the talking head …

But I’ve come to realize that health is the most important product of technology, and that patient stories make the most interesting and compelling talking heads, not corporate executives, engineers, or software designers. Here are four memorable patients

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Showcasing ‘Showdown at Shinagawa’ — The Video

Video of a presentation by Bill Zarchy at Northbrae Community Church, Berkeley, California on 2/3/16. The author reads excerpts from four of the stories in his book, Showdown at Shinagawa: Tales of Filming from Bombay to Brazil.”  He also discusses the ins and outs of self-publishing, as well as his background as a globe-trotting cinematographer. The

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Why They Call It Far-go

At 9 am Monday, I left my home near San Francisco for what proved to be one of my longest trips ever. Twenty-nine hours later, I reached my destination, after a grueling air journey. But I hadn’t been hurled halfway around the world. I had finally touched down in Fargo, North Dakota, just halfway across

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SHOWDOWN at SHINAGAWA Now Available in Paperback and Kindle e-Book

Bill Zarchy’s new book, SHOWDOWN at SHINAGAWA, is now on sale at Amazon.com in paperback and Kindle e-book versions.

SHOWDOWN AT SHINAGAWA: Tales of Filming from Bombay to Brazil tells true stories from Zarchy’s long career as a director of photography, working on film and digital cinema shoots across the U.S. and all around the world — Japan, India, China, Uganda, the Philippines, New Zealand, France, Singapore, England, Taiwan, Mexico, and Brazil.

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Unpunished

Ten of us arrive, unannounced, at the restaurant on the terrace, hoping for an outside table.

The staff seats us quickly, then waters, breads, menus, wines, serves, desserts, and espressos us in style. The service is seamless, though during the meal I notice one of our waitresses hurrying by, looking harried. But we gab and laugh and catch up in the sun on the terrace, enjoying the company, the food, and the splendid New England day.

Eventually the waitress brings the check, with amends. “I’m so sorry about the delay. Thanks for your understanding.”

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The Color of Mexico City

Lots of time in Latin America lately.

In the past two years, I’ve been to Brazil on two work trips, vacationed in Baja, visited my son in Chile, and now I’m in Mexico City for nearly a week, shooting a medical video. Everywhere we’re surrounded by wonderful faces, fascinating street scenes, huge swaths of color, unique art, and both traditional and innovative design. A visual smorgasbord, for sure. Also, amazingly, we have a whole weekend off.

Here’s a sample of the color around us. Photos from Coyoacan and Palenco Districts, Frida Kahlo’s House/Museum, and the Museo de Arte Moderna.

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Prowling Through Paris

I shot a one-day HD job this week for a Silicon Valley company … in Paris. Another shoot with two Canon 5D Mark II cameras, mine plus one belonging to the production company.

All in all, I was in the air about 22 hours, and on the ground for about 48. I did have a couple of hours to prowl around through the heart of Paris on our arrival day with my camera and director Dan Smith.

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Sky Jockey: Conquering Jetlag

Busy week. Lotsa time in the air:

Last Monday—Fly SFO to Washington/Dulles
Tuesday—One-day shoot near Dulles airport
Wednesday—Fly Dulles to SFO
Thursday—Breathe, pant
Friday—Scheme, pack
Saturday—Depart SFO to Paris
Sunday—Arrive Paris
Monday—One-day shoot in Paris
Tuesday—Fly Paris to SFO
Today—Breathe, pant, blog

Mastering jetlag is the only way I can get through periods like these. It’s an imperfect science at best

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Townsend 11: Volume 1 Now in More Stores, Volume 2 Due Out Soon

News from Townsend 11, the writing collective I’ve belonged to for years, here in San Francisco:

First: Volume 1 of our new book series, No Fixed Destination: Eleven Stories of Life, Love, Travel, was originally published in July as a Kindle book. But now we have made it available at most e-book stores.

Next: Volume 2 of the series, No Set Boundaries: Eleven Stories of Life, Misadventure, will be published in a few days on the Kindle Store, and through other e-Book outlets a few weeks later.

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Brazil: Smooth as Silk

Less than an hour after my last post (Brazil: Some Days the Bear Eats You), my friend The Dave Mitchell responded on my Facebook page: “Nice, Bill. Easy days are completely forgettable.” Isn’t that the truth?

“But,” added The Dave, a freelance gaffer/key grip, “I’m available if you’ve got any coming up.” If only!

After our tough time at the tower, the next couple of days shooting in Brazil were smooth as silk.

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