Health: Our Most Important Product

Technology companies around the world spend millions of dollars on marketing media. Many of these projects rely on real people talking about their own experiences—that staple of corporate video, the talking head.

It’s important to keep asking: what are we selling? I sometimes find it difficult to feel an emotional attachment. Enterprise systems integration or managed hybrid cloud-based solutions don’t always tear at the heartstrings.

But I’ve come to realize that health is the most important product of technology, and that patient stories make the most interesting and compelling talking heads—not corporate executives, engineers, or software designers. Here are four memorable patients

Around the World in 11 Days: Epilogue

On our way back to the hotel after the shoot at the Karaoke club, Richard spontaneously has our driver pull the gigantic van over, right in the middle of Shibuya Square, the famed, neon-crazy crossing in the heart of Tokyo, through which nearly a million people pass every day.

We hop out into the mob scene on the sidewalk, shooting pictures and video and gaping at thecrowds. Randy climbs the built-in ladder on the gigantic van to a flat platform on the roof and shoots the huge video billboards, ads for pop stars, flashing lights, car traffic, and human flow with his Sony EX3.

We remain parked there for at least half an hour, with no permission, no permits, no pesky police presence threatening us, issuing citations, or even politely asking us to move.

Around the World in 11 Days: Part 3

Our flight to Japan on Virgin Atlantic is half-empty and quite comfortable. Virgin’s Premium Economy seats, which our travel agent says were not much more expensive than standard Economy, provide better food, better seats, better video, and more legroom.

Our flight leaves London at 1 pm Sunday. Twelve hours later, after flying nearly 6000 miles east across nine time zones, we arrive at Narita Airport outside Tokyo, where, somehow, it’s 10 am Monday. In San Francisco it’s still 5 pm Sunday, 17 hours earlier than Tokyo. None of us sleep much on the plane. The time change has us oddly discombobulated. Our midday departure and the availability of hundreds of movies (we’re all film buffs) both mitigate against sleep, as does, oddly, our enjoyment of the extra comfort on this flight.