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Production • Tech • APPs

Production APPtitude: Sun Seeker

This is the first in a series of posts about useful iPhone apps for film and video production.

In the past few months, during my shoots overseas, I have been confronted by producers, crew members, drivers, waiters, and ordinary folks on the street, using iPhones for texting, tweeting, gaming, emailing, translating, navigating, Facebooking, computing currencies, listening to music, showing photos, shooting video, sometimes even talking on the phone … and exploring new apps created to help people like us, who work in film and video production.

Apple products have long been popular with folks in the visual media. In the US, I am used to seeing Macs and iPhones on production crews; sometimes nearly everyone has one! But recently, while traveling in the Netherlands, Switzerland, Germany, Brazil, and, to some extent, China, it’s been hard to miss the remarkable proliferation of the iPhone.

This surge in iPhone sales abroad was not unexpected. Early last year, Apple projected an enormous increase in its iPhone exports. Yet in September, when I found three Swiss cabbies in a row with their personal iPhones mounted on their taxis’ dashboards, I was still taken by surprise.

I have long admired (and sometimes . . . CONTINUE READING: Production APPtitude: Sun Seeker