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Health: Our Most Important Product

Technology companies around the world spend millions of dollars on marketing media. Many of these projects rely on real people talking about their own experiences—that staple of corporate video, the talking head.

It’s important to keep asking: what are we selling? I sometimes find it difficult to feel an emotional attachment. Enterprise systems integration or managed hybrid cloud-based solutions don’t always tear at the heartstrings.

But I’ve come to realize that health is the most important product of technology, and that patient stories make the most interesting and compelling talking heads—not corporate executives, engineers, or software designers. Here are four memorable patients

New Award & Reviews for SHOWDOWN at SHINAGAWA: Tales of Filming from Bombay to Brazil

My book SHOWDOWN at SHINAGAWA tells true stories from my long career as a director of photography, working on film and digital cinema shoots across the U.S. and all around the world—Japan, India, China, Uganda, the Philippines, New Zealand, France, Singapore, England, Taiwan, Mexico, and Brazil. The book has recently been honored as a Commended Winner in Non-Fiction in the 2014 Self-Publishing Review Awards. …

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